I can’t publish much about the current project I am working on, but it involves examining and re-thinking urban taxi cab services in Colombia. We are concentrating a lot this week on the experience of physically entering the vehicle, a seemingly small activity that has proven fascinating. We’ve talked to numerous users, heard their stories, and drawn insights into how design might improve their over-all needs in this way or that. But it isn’t until the prototype stage that we realize the importance within the minutiae.
What happens when one enters a taxi. Or a store, an airplane, a home. What are the individual moments, cues, and decisions during the transition from outside…to inside. From independent person to transacting customer. From standing to sitting. Familiarization, mechanics, ergonomics, ownership.
Second by second.
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